Transformers Alliance – Augmented Reality (AR) mobile game announced for Japan

Korean developer Snowpipe and Japanese IP owner Tomy Company (also known as Takara Tomy) recently announced the public Closed Beta phase for Transformers Alliance in Japan. Rather than being a “normal” mobile game, Transformers Alliance uses AR (Augmented Reality) and LBS (Location-based Service) as its core gameplay function, similar to titles such as Pokemon GO. The public Closed Beta goes live in Japan on 14 April.